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About us

The Heart & Soul Behind El the Florist

ellie profile florist

About El

I've always had a deep love for flowers – it’s in my roots. One of the earliest photos of me is as a baby, sat among the daisies in the garden.

I was lucky to grow up surrounded by flowers, with keen gardener parents and a garden that felt like a little sanctuary. I spent hours learning flower names, picking blooms, and making rose petal ‘potions’. When I had my own home, fresh flowers at the weekend quickly became a little luxury I couldn’t resist.

After several years working in the NHS, I realised I was no longer feeling fulfilled. So I followed my passion, completed a Level 2 floristry qualification, and launched El the Florist to share the joy flowers had always given me.

Sustainability is at the heart of my work. I use British-grown flowers wherever possible, follow eco-conscious practices, and design with the seasons – avoiding floral foam and single-use plastics. I’m also continuing my floristry journey by studying for a Level 3 qualification with the British Academy of Floral Art.

My aim is simple: to create natural, heartfelt designs that celebrate the beauty of flowers while treading lightly on the planet.

 

 

Our Philosophy 

At El the Florist, we believe floristry should be as kind to the planet as it is beautiful. Ellie is committed to working as sustainably as possible – using British-grown flowers wherever she can, avoiding single-use plastics, and designing without floral foam. Every bouquet is thoughtfully made to minimise waste and tread more lightly on the environment, because we believe flowers should make the world better – not just brighter

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Exceptional Quality

Quality isn’t just something we aim for – it’s at the heart of everything we do. Ellie takes great care in every arrangement, selecting only the freshest, most beautiful blooms and crafting each design with precision and thought.

What began as a love for flowers has grown into a genuine passion for floristry – and it shows. From the smallest bouquet to the grandest display, every piece is made with care, creativity, and a real pride in the details.